Eaton Real Estate Company helps sellers across Northeast Florida and the Daytona coast keep more of their equity. Choose our 1% full-service listing if you want broker support from listing to closing, or choose the $500 flat fee MLS plan if you want exposure and prefer to handle the sale yourself.
Direct Florida broker support for Jacksonville and Daytona area sellers who want a cleaner path from sign-up to closing.
Choose full-service broker support for 1% or a flat-fee MLS listing for $500.
Best for sellers who want guidance with pricing, listing strategy, buyer communication, offer review, negotiations, and support through closing.
Best for sellers who want MLS exposure and lower upfront listing cost while staying in control.
From urban neighborhoods to fast-growing suburbs, we work with sellers across the greater Jacksonville area.
Historic homes, urban appeal, and strong local identity make Riverside a great fit for polished listing presentation.
High-demand in-town neighborhoods benefit from strong exposure and cleaner listing-side pricing.
Central access and broad buyer appeal make Southside useful for a wide range of seller situations.
Established neighborhoods and family buyers make Mandarin a strong suburban market to highlight.
Solid residential demand and varied price points make Arlington a strong fit for either plan option.
Northside sellers can benefit from broad MLS visibility and clearer pricing structure.
Master-planned communities and newer homes often benefit from sharp positioning and strong online exposure.
Clay County traffic and suburban demand make Orange Park a useful seller market to call out directly.
Established communities, local demand, and stronger price points make this a good fit for both plan options.
Fast growth, strong schools, and suburban demand make St. Johns County a high-interest seller market.
We also help sellers across the Daytona coast, from beach communities to inland neighborhoods and surrounding markets.
Beach-area condos and coastal property sellers often benefit from clearer pricing and major-site exposure.
Established coastal neighborhoods and strong local demand make Ormond Beach a valuable seller market.
Family neighborhoods and commuter-friendly locations make Port Orange a strong fit for broad MLS exposure.
Beach homes, second homes, and coastal buyers make New Smyrna a natural market for clean listing options.
Affordable coastal-adjacent inventory benefits from strong visibility and flexible plan choice.
Higher-value coastal homes can benefit from lower listing-side cost without losing exposure.
Regional coastal interest and lifestyle-driven demand make Palm Coast a useful market to include here.
Great fit for homeowners who want broad reach across a large metro with diverse price points and neighborhood types.
Strong option for condo, beach-area, second-home, and residential sellers who want a lower-cost listing structure.
Some sellers want full support. Others just want to get on the MLS and save. This page makes both choices obvious.
Pick the plan that fits your sale, send your property details, approve the listing, and go live.
Select the 1% full-service option or the $500 flat fee MLS option.
Submit the address, pricing, photos, and listing details.
Review everything before it is activated.
Your home is listed and marketed according to the plan you chose.
Choose 1% if you want broker support from listing to closing.
Choose $500 if you want MLS exposure and prefer to handle showings, offers, and negotiations yourself.
Choose this page if your property is in the Jacksonville or Daytona coverage area and you want the fastest path to sign-up.
See your broader Florida coverage pages in one place.
View page →See the full seller process from sign-up to going live.
View page →Explore the full-service broker representation option.
View page →Explore the flat-fee MLS-only option for hands-on sellers.
View page →Start with the plan that fits your sale and move straight into the listing process with a cleaner, more seller-focused page.